30% Off Bras! | 5 for $50 Panties! | free SHIPPING OVER $59! See details

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30% Off Bras!
Discount automatically applies to valid products. Discounts may not be combined with other offers. Not valid on previous orders. While supplies last.

All Effortless Bras $27.99!
All Effortless ™ style bras $25! Discounts not available on other bras, panties or collections. May not combine with other offers or discounts.Not valid on previous orders. While supplies last. Exclusions may apply.

All Effortless Single Style Panties $7!
All Effortless ™ single style panties $5! Discounts not available on other bras, panties or collections. May not combine with other offers or discounts.Not valid on previous orders. While supplies last. Exclusions may apply.

All Effortless Panty Packs $20!
All Effortless ™ style panty packs $20! Discounts not available on other bras, panties or collections. May not combine with other offers or discounts.Not valid on previous orders. While supplies last. Exclusions may apply.

Select Panties 5 for $50!
Mix and match panties for five (5) for $50. Excludes pack styles and Beautiful Indulgence Panties. Must add minimum quantity (5) to cart for promotion to apply. Not valid on previous orders. While supplies last. Exclusions may apply.

30% Off Daywear & Shapewear!
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FREE Ground Shipping Over $59! ($9.99 Value!)
Offer valid on ground shipping method. Not valid on previous orders.

FREE Express Shipping Over $100 ($18 Value!)
Offer valid on express shipping method. You must select express shipping at checkout for discount to apply. Not valid on previous orders.

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Shop our full assortment of bras in sizes 32-44,
A-H cups.

Full Figure
Superior comfort and style, features specially designed for larger busts.

Average Figure / Full Coverage
Full cup coverage and great support with narrower straps and sides than Full Figure.

Wirefree
Soft construction with moderate support for a more natural look and feel.

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Smoothing underwire for the ultimate lift and shape.

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Convertible Straps DD+ Front Close Minimizer Smoothing Sport Strapless T-Shirt Push Up Nursing Comfort Simple Sizing
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Lowest Rise, Sits below waist. Moderate seat coverage.

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Medium Rise. Sits at the hips. Full seat coverage.

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Higher rise, sits right below the belly button. Full seat coverage.

Brief
Highest Rise. Sits at or above belly button. Maximum seat coverage.

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Illumination Flattering Lace Body Caress No Pinch, No Show Smoothing Comfort Perfectly Yours Comfort Where It Counts
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Lightweight and comfortable, for a smooth even look under blouses and shirts.

Slips
Silky comfort underneath skirts and dresses. A staple for every woman.

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VANITY FAIR® FEATURED ON GOOD MORNING AMERICA

Vanity Fair® was recently featured on Good Morning America’s “Deals & Steals”. On this segment, we featured our classic Vanity Fair® Beauty Back® and Beyond Comfort collections deemed “beautiful, stylish lingerie that provides comfort and the perfect fit so you can look and feel your best.” Our Vanity Fair® bras are made in many different styles, colors, and sizes so that each and every woman is sure to have a bra that is perfect for them. Shop our Vanity Fair® Bras here.

To read the full article, click here.

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