Our
History
Lingerie brands come and go. Some are a flash in the pan, while others stay the course. But very few have the history and staying power of Vanity Fair. Decade after decade, Vanity Fair has been creating innovative lingerie to support women and their lives. Vanity Fair has not only changed with the times, but we have often defined them.
Photographer: Melvin Sokolsky
Our
History
Photographer: Melvin Sokolsky
Lingerie brands come and go. Some are a flash in the pan, while others stay the course. But very few have the history and staying power of Vanity Fair. Decade after decade, Vanity Fair has been creating innovative lingerie to support women and their lives. Vanity Fair has not only changed with the times, but we have often defined them.
Circle
1920s
First to
introduce Silkenese
Circle
1930s
Pioneered Intimate
Apparel Advertising
Circle
1942
First to use Live
Showroom Models
Circle
1950s
First to introduce
Crystal Pleating
Circle
1953
First to introduce Leopard Print in Intimate Apparel
Circle
1950s - 1960s
Famed fashion photographers, Richard Avedon, Mark Shaw and Melvin Sokolsky, shoot iconic fashion photos for our national advertising campaigns
Circle
1960s
Introduction of Bold Patterns and Colors in Intimate Apparel
Circle
1980s
Launch of V-Back Bra
Circle
2000
Introduction of Illumination® panty collection, which continues to be a top seller for the brand today
Circle
2010
Introduction of Beauty Back® Collection, back-smoothing collection that continues to be a top seller for the brand today
Circle
2019
Vanity Fair celebrates its 100-year anniversary; Introduction of Beyond Comfort® collection, all-over soft materials and a seamless back design that provides all-day comfort without sacrificing support
Circle
1920s
First to introduce Silkenese
Circle
1930s
Pioneered Intimate Apparel Advertising
Circle
1942
First to use Live Showroom Models
Circle
1950s
First to introduce Crystal Pleating
Circle
1953
First to introduce Leopard Print in Intimate Apparel
Circle
1950s - 1960s
Famed fashion photographers, Richard Avedon, Mark Shaw and Melvin Sokolsky, shoot iconic fashion photos for our national advertising campaigns
Circle
1960s
Introduction of Bold Patterns and Colors in Intimate Apparel
Circle
1980s
Launch of our V-Back Bra
Circle
2000
Introduction of Illumination® panty collection, which continues to be a top seller for the brand today
Circle
2010
Introduction of Beauty Back® Collection, back-smoothing collection that continues to be a top seller for the brand today
Circle
2019
Vanity Fair celebrates its 100-year anniversary; Introduction of Beyond Comfort® collection, all-over soft materials and a seamless back design that provides all-day comfort without sacrificing support